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Free Tool

What should your
website feel like?

Answer 4 questions. Get a specific design direction, style traits, and a build prompt you can hand to a developer or paste into Claude. Takes 2 minutes.

Step 01 — About the project
Tell us what this site is for

Basic context that shapes the output. No wrong answers.


Pick the closest match. This shapes the tone and reference points in your output.

If you are unsure, leave it to the direction. If you have brand colours, say so.

Who are they, what do they do, who do they help? 2-3 sentences. This goes directly into the build prompt.

Step 02 — Design style
What should this site feel like?

Pick the style that best matches the feeling you want. Not sure? Think about a brand you admire and which of these it closest to.


Step 03 — A few more things
Three quick questions

These shape the priority and tone of your result.


Your direction is ready.

Enter your email to unlock your design direction and build prompt.

We save your email to follow up if your project is a good fit for our services. We do not send marketing emails.

Your direction

Your build prompt

Copy this and paste it into Claude or hand it to your developer. It is specific enough to actually use.

Want us to build it for you?

Pace & Flow builds websites and digital systems for event organisations, businesses, and independent professionals. We can take your direction and deliver a working site.

Let's talk