Pace & Flow is a technology consulting practice for event organisations, SMEs, and independent professionals. We audit, design, and build the systems that run your business.
Not a consultant who studied events. Someone who ran them — under real pressure, with real teams, on real race days. 8+ years, 30+ events, 300,000+ participants across the GCC.
Technology consultant and event operations specialist. 8+ years managing registration systems, participant data, customer service, and race-day operations across Kuwait, Saudi Arabia, and Qatar.
Founder of Pace & Flow. MSc Business Innovation, Universitat de Girona. BSc, Lebanese American University. Johan Cruyff Institute.
The gap is never on race day. It is in everything before it — the systems nobody designed, the data nobody owns, the processes that work until they do not. That is what Pace & Flow was built to fix.
Tell us what is not working. We respond within one working day.
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