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Pace & Flow Academy

Built for the people
inside the operation.

Three courses. One clear path. From understanding the full anatomy of an event to turning data into decisions and revenue into profit. Built by a practitioner with 8+ years and 300K+ participants.

Your learning path
Step 01
The Foundation
$149 · Live cohort · 2 weeks
Step 02
The Strategy
$299 · Live cohort · 4 weeks
Step 03
The Business
$299 · Live cohort · 4 weeks
Live cohort Founding live cohort โ€” $149
Step 01 โ€” The Foundation

The Sports Event Blueprint & Project Management Toolkit

From Concept to Finish Line

Stop reinventing the wheel. Get the complete project management roadmap, critical checklists, and operational templates needed to manage a sports event from concept to finish line โ€” including the blind spots that cost event directors their jobs.

$149
Founding live cohort
๐Ÿ“… 2 weeks ยท 4 hours total ๐ŸŽฅ 2 live sessions/week ยท Interactive Q&A ๐Ÿ‘ฅ Complete beginners to coordinators โ–ถ Recordings provided for lifetime access
6-module curriculum
01The Master Timeline & Project Management โ€” Critical Path Gantt Chart
02Stakeholders, Approvals & Decision Making โ€” Approval Matrix
03The Dual Perspective โ€” Participant vs. Organiser Journey Map Canvas
04Department Checklists โ€” Finance, BD, Registration & Ops SOPs
05The Blind Spots โ€” what every organiser forgets, including GCC-specific ones
06The Vault โ€” portfolio project: adapt all templates for a 2,000-person race
Join the founding live cohort → Recordings provided after each session
Live cohort Opens first
Step 02 โ€” The Strategy

The Event Data Playbook

How to Turn Registration Data into Executive Decisions

Learn to translate raw registration numbers into the exact insights your Operations, Finance, Marketing, and Support teams need to execute a flawless event. From finish line surge calculations to sponsorship data packaging.

$299
Founding member beta
๐Ÿ“… 4 weeks ยท 12 hours total ๐ŸŽฅ 2 live sessions/week ยท Tue & Thu ๐Ÿ‘ฅ Entry-level to mid-career โ–ถ Next cohort: Late Summer 2026
5-module curriculum
01Strategy, Financials & Targets โ€” velocity tracking for the Race Director
02Operations & Logistics Forecasting โ€” T-shirt counts, medal counts, surge calculations
03Group Volume & B2B Strategy โ€” corporate teams, running clubs, participant targets
04CRM, Demographics & Sponsorship Intelligence โ€” loyalty, drop-off, sponsor data
05Policies & Participant Experience โ€” CS architecture, alteration & refund strategy
06Portfolio project โ€” complete data decision report for a 3,000-participant race
Join the founding cohort → Price goes to $399 after beta cohort closes
Live cohort Opens after Course 2
Step 03 โ€” The Business

The Revenue Engine

Upsells, Cross-Sells & Profit Maximisation for Events

Stop leaving money on the table. Architect digital checkout flows that capture lost sales, embed high-margin cross-sells, and automate complex financial reconciliation. Recommended prerequisite: Course 2.

$299
Founding member beta
๐Ÿ“… 4 weeks ยท 12 hours total ๐ŸŽฅ 2 live sessions/week ยท Tue & Thu ๐Ÿ‘ฅ Mid-career ยท Recommended: Course 2 first
6-module curriculum
01The Revenue Leaks โ€” abandoned cart recovery and failed payment retry flows
02The Cross-Sell Architecture โ€” merchandise, VIP access, after-party in checkout
03Service & Logistics Upselling โ€” cancellation insurance, fast-track, home delivery
04The Backend Fulfillment Bridge โ€” routing cross-sell data to operations
05Financial Reconciliation โ€” multi-currency, VAT splits, ticket vs. cross-sell P&L
06Portfolio project โ€” complete revenue optimisation map for a major event
Join the waitlist →
Prefer to learn at your own pace?
The Event Data Playbook

11 chapters on participant flows, CRM architecture, and technology decisions. Written from 8 years inside mass participation events. One-time purchase โ€” yours forever.

$24.99
Get the Playbook →

Want someone to build
the infrastructure for you?

The courses teach it. The consulting practice builds it. If you need someone to do it for your organisation, that is what the services side is for.